Last year there was something which became a major thing for all the business as well as the brands. The publishing and marketing strategies will be impacted ands also the tactics along with these, in future. And that is the growth and rising powers of social media. Well, it was apparent even more after a music star decided to use social networking sites like Instagram for the launch of her recent album where she had 8 million followers and launched 14 songs along with 17 videos on the iTunes. She simply ignored the traditional way of doing it using mass media sources like radio campaigns and appearances on the television. The result? Well, it was a huge success and to the extent that it surpassed the album downloads of her previous one which had all the traditional marketing strategy used. And thus, it was proved that social media is here to stay.

Your networks should be well-built:

There are businesses who are simply relentless when it comes to building their following on a given social media site. They try to create their very own publishing platforms which are really helpful. They can grow their marketing channels as well and along with that the content distribution networks. This then becomes a digital asset which can be growing every year. With time, it will soon be providing with a lot of leverage and also the marketing independence if it is all done rightly. So, one needs to keep that in mind and also know what the major social networking sites will be like which can be at least in the beginning of this year. Social media is a place where there are a lot of tweets, content and also shares. This is one site which has no longer been used by the ones who are restless and young. People have understood its power and they are now trying to make the best use of it. Social media has become global and it has been used everywhere on the internet.

There are some questions which one has to answer like the use of social media, the countries which has been going great on Facebook and also the percentage of people using mobile for the purpose of accessing social media.

Now we here are going to reveal certain things which you may not know and will surely surprise you. 72% of all the internet users will be active on social media and 18-29 year olds will be having a 89% usage. 72% of the 30-49 age groups will be accessing the platform and 60% of the 50-60 year olds will do the same. The total time that will be spent on this platform will be a lot. For instance time spend on Facebook is more than 15 hours by some of the active users in a day. There are 71% users who access the social media site from their smartphones. All these very much prove that social media has become unavoidable and nothing can ever change that. Thus it is really wise to be on the social media platform.