How to succeed without going against Google: If you are aiming for making more success with your online presence and cross all the SEO and algorithmic hurdles of Google and other search engines, then you are surely going to get some insight from this. Before this, you must surely be knowing that Google is very strict about the SEO Services rules. It despises the black hat SEO tricks and maintains that websites with valuable information should only get to be on the top search results. While releasing its Panda and Penguin updates, it made sure that no website with cloaking or spamming of content and other inappropriate features make escape. More than 64% of the websites are suffering still. However, Google is now aiming at something a bit different. It isn’t just looking for the amount of traffic to the website but is also trying to find out the reasons that are bringing traffic to it and that how long and to which pages exactly the traffic is coming. The rankings that you get for different web pages, Google wants to know how much you deserve it.

Proper Meta data: You must have the right Meta data for your website and it should have the descriptions that will match with the content of your website or else Google will not do things in your favor. Write Mets descriptions that will be catchy and will tell the internet users that how much your website can be helpful. Also it will help a lot if you work towards improving your bounce rate and conversion rates. Though how much your website is going to appeal to the internet users will depend on its niche, it is better not to take risks.

Check your website: Then you must have heard of the term Google Bot or Google’s web crawling bot, which it is actually. With this, Google is going to let the visitors know what does your site include what is the most important part of it. In this way the search engine tries to know what your page has and how of importance it is really. So if your website isn’t so good or doesn’t have valuable information, it is going to be against you. Google will also find out code errors and navigation issues in your website. Your site shouldn’t have anything similar to some ‘bad’ sites. Google should never get the impression that you are trying to make money and aren’t trying to help the visitors.

Anchor text: There is also a word of advice regarding the anchor text. Make sure that the text around the part that has been anchor texted is similar and relevant to it. You must also make sure that all the links that you are getting are not from the same source and for the same reason. Try to have links from different sites and domains even if it means you have to stay less focused on increasing particular links for optimizing your web presence.