A survey is the starting point for starting a content strategy or updating the content plan with latest thoughts. The responses from the audience would offer insights for:

This is the fundamental idea for structuring content plan and thoughts. Surveys have the capability for adding unique thoughts and information to the content. Using a questionnaire or survey, the audience can attend in both-way conversation and get involved in the brand.

Survey helps realizing the Audience

By using a survey, it is possible to understand what motivates the customer. Detecting and replying a question that your target audience has would help you getting their attention. Social media and analytics can give you enough idea about the actions of the users on your website.

Once you become aware of audience’s interests and pain points, it would be possible for you to make content titles and concepts from. Each of the content should have exclusive aim to highlight the challenge or pain point.

Making an Auto-Response on Signing up Emails

Since a user signs up, completes an email or fills up contact forms, it generates and sends an auto responding email with a couple of questions for replying. The information obtained from these insights would help you aiming other individuals in parallel positions with equal challenges. The finest articles are explicit and provide authentic information which improves the life of the viewers.

Dividing the Audience 

For making exclusive content, it is possible to include a survey into the email sign-up form for dividing the audience. Once the audience is divided, you have the choice to send common newsletter for content marketing to all. It is also possible to send exclusive content to every part depending on the specific challenges that is encountered by the group. A content writer experiences several types of challenges while making content for start-up or a small business.

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