25 May
Schedule your content marketing campaign according to social media clock
With the increasing value of content in search engine optimization as per the latest Google update 2012, content marketing tops the priority list. Originality and relevance are the principal keys to successful content marketing. With the social media world on expansion from Facebook to Pinterest, content marketing for brand awareness and promotion is on the rise.
Social media + content marketing = Social content marketing
Social share is part of social content marketing. It is aimed at achieving the targeted goals of an online marketing campaign for a brand. Social shares as they go viral across social media are more effective than other tactics. Competition for the major percentage of social attention has made social content marketing a challenge.
The time when a blog post is published; when it is shared on Facebook; when it is tweeted; when it is pinned on Pinterest, and when it is bookmarked has a lot to do with the effectiveness of content marketing on social media. The reach of content marketing through the viewing of social shares varies with the time of the day.
Where are you during lunch time? On Facebook
As per a report from Bit.ly a URL shortening service, 1-4pm is the ripe time for content marketing on Facebook, since social shares go viral to a far extent and the highest number of clicks is made during this time period. In keeping with Bit.ly’s report, Buddy Media reveals that most of the e-commerce retail stores make social shares on Facebook during the time span from 8 am to 7 pm. This is when consumers are active on Facebook. As per Bit.ly’s findings, most of the links shared at night go unnoticed.
Making less than 3 social shares a day ensures 40% fan engagement on Facebook. According to Buddy Media, 5 posts or social shares retain more than 70% consumer engagement. Short and simple posts double user engagement.
Twitter- from morning to noon
The report from Bit.ly states that Twitter activity is in full swing from 9 am to 3 pm. The click count reaches its peak by 1 pm and remains the highest till 3 pm from Monday to Thursday. Online marketers can evaluate the number of their target Twitter users active during this time period. Tweet in between 12 and 3 pm to gain the highest click-through rates.
Tumblr
Rub your shoulders with young users
The number of clicks or views varies with the time of the day, and the time of the day is related to the use of users. It is very true about Tumblr. The age of users on Tumblr spans from 12 to 25, according to the data gathered by ComScore. As the core users on Tumblr are students, posting after 7 in the evening is recommended. It helps generate more views when the traffic volume is high from 7 pm to 10 pm on Mondays, Tuesdays and weekends.
Make sure to indulge in social media activities for content marketing, at the right time when the targeted users are active on social media platforms. Knowing the time when users take liking to social shares is critical. It helps align your marketing goals with social media content marketing activities for maximum results.