K<\/span>eyword research is essential for the marketing success of a company known as one of the highest return SEO actions. There is not any universal method to perform keyword research. It is based on:<\/p>\n Resources, budget and deadlines<\/p>\n Objectives like exposure, branding, leads, traffic, sales and goals<\/p>\n Competitive landscape and industry<\/p>\n Website like number of pages, authority, content quality and others<\/p>\n Let us take a framework for keyword research<\/strong> that can adjust with your resources and goals:<\/p>\n Begin with Seed Keywords<\/strong><\/p>\n Seed keywords are the base of keyword research process. Your niche can be defined by them and it also helps identifying the competitors. In order to promote your business or product, choose seed keywords since it is easy to explain the product in own words<\/p>\n Generate Ideas for Keywords<\/strong><\/p>\n The next step is to make a list of the keywords which are relevant. You require a good understanding about the people in your target market can search for in Google. It is advised to follow certain rules while generating ideas for keywords<\/strong>:<\/p>\n Check the keywords which is already ranked<\/p>\n Research what keywords the competitors are ranked for<\/p>\n Yu may use certain tools for keyword research<\/p>\n It is recommended to study the niche in depth<\/p>\n Realize Keyword Metrics<\/strong><\/p>\n There is a range of cool keyword metrics<\/strong> to understand. Let us have a look at them:<\/p>\n Search volume \u2013 This shows overall search demand of a keyword. For example how many people in the world are using this keyword.<\/p>\n Clicks \u2013 This metric is not valuable to get rid of search queries with vast search demand.<\/p>\n Traffic Potential \u2013 Keyword may have a number of synonyms and related searches. All of them can be targeted with a page of the website.<\/p>\n Keyword Difficulty \u2013 Ranking difficulty of a keyword can be calculated by analyzing the search results manually and using the experience of search engine optimization. Each keyword research tool includes own process for calculating ranking difficulty score.<\/p>\n