S<\/span>earch engine penalties and security threats are important problems that can damage the ranking and bottom line. Google is making important progress to combat the hackers but this is not a reason to be satisfied. Manual actions are there to attack weak sites so if your website is outdated it could be the next target of the hackers.<\/p>\n Manual Action<\/strong><\/p>\n A manual action<\/strong> is known as an adjustment of a website that handles Google search. Manipulative behavior includes:<\/p>\n Misleading actions like unnatural links, cloaking, scraping content etc.<\/p>\n Anything accomplished in order to do tricks with major search engines.<\/p>\n No limit to a particular set of rules.<\/p>\n<\/div>\n Actions to be Performed<\/strong><\/p>\n Verify Webmaster Guidelines \u2013 <\/strong>It is recommended to follow and realize the guidelines of the Google\u2019s webmaster. Manipulative activities should be avoided for playing tricks with the search engines. It is not effective at all.<\/p>\n No Need to be highly Concerned \u2013 <\/strong>If you are making a quality website for the users, there is no possibility of penalty. A manual action is set aside for the webmasters who try to influence search rankings by doing something complicated.<\/p>\n Better Rank by Stressing on Technical SEO and User\u2019s Priority \u2013 <\/strong>You need to communicate with users to know how their experience on your site can be enhanced. Google gives emphasize for fetching the users to the websites that helps them. Listening to users\u2019 needs and offer them what they require could give improved rank to your website. The technical components of the site should be up-to-date so that Google realizes it appropriately.<\/p>\n Reconsideration Request<\/strong><\/p>\n Reconsideration request is a request to get Google review on a site after the problems are fixed that was detected in a manual action notice. Google webmasters manually check the reconsideration request.<\/p>\n Features of a Good Reconsideration Request<\/strong><\/p>\n Details of the techniques how the problem was resolved.<\/p>\n Show the level of the problem.<\/p>\n