It is definitely well known to all that LinkedIn is a social media channel which is very much effective for all the professionals and also for the purpose of interacting. It isn’t just about LinkedIn but it involves a lot more. It is majorly about the people who have you invited in order to connect and it is essential for you to know if they are the right connections for you.

How will you know if they are right for you?

It may seem to be difficult for you to understand who the right people are to be connected with on LinkedIn.  There will be two things on the basis of which you will be making decisions- quality and quantity. It will be on you completely and what you are going to choose- the quality thing or quantity. Suppose there are 300 people on LinkedIn and all have the intention of having you join them. Then you need to ask yourself if they all are good for you in every way. Or do you need to just go with it, sacrificing quality for gaining more, i.e. quantity. If you are of the notion that the more you collect people or ‘connections’ on LinkedIn, the better will be your position in LinkedIn and that your presence on the web will be effective, then you are wrong perhaps. But for some having that many connections can be good. How? Well, if the person has a mutual and beneficial relationship with all of the connection invites and if his position is solid, then it works. However, the chances of it are really less.

Whatever your strategy is, just stick to it:

Form a strategy first as it is really important. You need to spend a lot of time and think on how you will have a strategy, how it will be. Your strategy should be a good one and totally based on logic and researches and the information you have obtained from your research work. This is so as your strategy will serve as the roadmap in this journey of social media marketing, especially on LinkedIn. It is first required that you spend a lot of time in forming the strategy and it should be on the basis of what you need and what will make your business succeed. And just never think of having the strategy abandoned once you have formed it and have put much effort in it. The strategy will be your valuable weapon and it will help you to aim at the right goal and also reach there in time.

You will partly need to build the credibility of yours and also having the reputation of your business boosted. Next to that, try to gain the position of being an expert on a subject. These are all important and will help you very much in the nick of time.

There are ways to build your credibility:

• Try the keywords which will be a lot effective and strong as well these will support all that you will be representing in order to talk about your expertise to all.
• You need to place your business and your image in a proper manner on the internet.
• Know who the target audience is and then take measured and planned steps in order to have interaction with them.
• It will also depend on the effort and time which you need to be giving to the activity of yours on LinkedIn. You need to be persistent and maintain consistency and then always be ready to commit to the activities of yours on LinkedIn.