Every search marketer should be aware of the audience targeting. It is related with remarketing which is effective to improve conversion rates. Nowadays a shift is noticed in the articles toward audiences like making strategy to target your audience and looking for searchers. Search marketers are prepared for a search depending on more targeting, more […]

Remarketing lists for search ads were introduced in 2012. Since this time, Google lets advertisers targeting search campaigns depending on the interaction of the past clients. Such kind of targeting can be applied for adjusting bids, and landing webpage. It can even prevent ads from displaying for a number of searchers. After a few years, […]

In March 2018, Google has declared that it would cancel interface of the old AdWords by the end of current year. Google gave notifications to numerous advertisers that their accounts will be changed to the new interface. This way, the experience of new AdWords will be changed with the previous one entirely and the advertisers […]

Audience can help enhancing presentation in a campaign. They can also provide assistance making good strategies for other channels and campaigns. By using audiences in a paid search, it is possible to share content depending on the area of prospect is in the bid. Information can be stored about their demographics, interests and other means […]

Ad settings features are updated by Google to offer different options to users. It helps reducing personalization of ad and increasing the use of ads in all services that show Google Ads. With these modifications, it is possible to turn off a few signals that are used by Google for targeting ads. The option is […]