We may ask for good or bad thing. This has made a virtual tsunami regarding publicity of the company. Often we see that one side is praising a company and another side is demonizing them. Today we will talk about a few important takeaways to learn from a use them in marketing and PR. If […]

A full-screen mobile ad type is upgraded by Facebook with new capabilities. Facebook is about to change its name from “Canvas” to “Instant Experience”. This kind of ad was launched two years ago as an experience of huge advertisement. After being tapped on, it is about to be enhanced for filling the screen. Besides the […]

Link building is an important part of search engine optimization. In order to obtain links to a certain website, link building is essential. It may seem that writing high quality content can help getting links but that is not completely true. In 2014, Google Penguin algorithm was launched by Google and it brings a new […]

Automated bidding is amazing in theory but this can be tough in reality. You need to choose the right kind of bidding technique for the business objectives. This is important to understand the level of each type. Automated Bidding Choices in Google Ads Let us discuss about a few automated bidding options of Google Ads: […]

Ad metrics are updated by Facebook to provide advertisers with an enhanced outlook regarding interaction of the customers with their business throughout all platforms. To perform this, cost metrics are changed by Facebook. It includes an interaction to a single channel with a single metric which is “Cost per Purchase”. Once, data was reported via […]