It is important to have a good content. If someone struggle making 300 words content with a few keywords and no care about what the user’s reaction, then he really does not care. If the content is written with to engage the readers and keeping them a viewer and also customer of some sorts, this will be fruitful.

Google Analytics

Numerous ways are there to measure the engagement of a page with Google analytics. Easiest way is known as event tracking. However there are difficult and easy ways for implementing and starting the desired events.

Depth of Scroll

It is possible to set events to the trigger since user scrolls to a certain location of the page. Using a wordpress plugin it can be performed easily. A newbie coder can encounter difficulty to implement this.

Rating

Often a button is made at the end of the content that includes voting capability by thumbs up or thumbs down. A star rating process can also be used to perform the task. If a viewer scrolls down the buttons and clicks any one, this event will be triggered in Google analytics dashboard. This implies that the reader have scrolled the page down at least. It helps realizing the type of content the reader likes or dislikes.

Paginating Content

It completely shows a low bounce rate with a higher pages-per-visit so that more amount of money can be charged by them for the purpose of advertising. Keeping event tracking on the second page of the article help realizing the number of people read to the bottom of first page.

In-Page Analytics

This feature is not used by the Google Analytics users. Once it was not very useful but now it is quite different. There are still a number of weird facets that should be taken care of. If more than one links moves to the same web page from the pages that are looked for, every link to that page contributes the same number.

Integration of Analytics with WordPress

Many people use content and plugins to make and update their blogs. There are a number of wordpress plugins which helps tracking the engagement of content.

Google Analytics Suite

The Google analytics suite is a plugin for hooking into the Google analytics and adsense account. Besides this it also contributes scroll depth, downloads, page speed, adsense links, page views as events.

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