Faceted navigation plays an important role on ecommerce websites to help customers getting their desired products quickly. Generally major websites give a subset of products, pagination and show different products in diverse orders. According to search engine optimization viewpoint, making more pages to show different categories of products is good. Giving more pages helps competing efficiently for the long-tail search on a brand. These URLs help users sending links to family members or friends to visit exact product.

Too much Pages can Damage the Campaign

It is possible to make many web pages and search engines check these pages as low quality content. They can give a penalty go get such bad content. In addition to penalty, too many web pages can lead to a drop in traffic.

Let’s Take Instruction

The demand and reputation of a website play a significant role in this circumstance. Websites that are having vast demand are likely to obtain more freedom to decide how many web pages they make through faceted navigation.

Every well-ranked website has a filtered navigation page or a category except Amazon that uses a product page for ranking. This indexing tactic might be harmful as they can rank with web pages which are not optimal. It can be if they try to prevent crawling to a collection of web pages. Due to this, Google does not accept the existence of any type of metric with domain level authority. It describes that why websites like Amazon have more freedom to use low quality content compared to other lesser reputed sites.

For the lesser and non well-known websites, Google algorithm has more sensitivity for making additional web pages.

Help and Strategy

If user value making a web page then it should be built. The question of whether the page is used to be indexed as a separate one. It is recommended to make a number of rules for indexing. Let us go through two important strategies for indexing:

It is suggested not to make indexing for the faceted navigation web pages with lesser than certain amount of products on them. The amount of products can be more than 1 or 2.

Indexing should be avoided on faceted navigation web pages with lesser than a certain amount of search volume. The amount can be arrived after the completion of tactic.

SSCSWorld offers world class SEO and other digital marketing solutions. We use ethical methods because our professionals are aware of Google updates and algorithms. You may contact us for more information.