LinkedIn is a powerful tool for making connections and networking. It also includes a vital segment of online marketing efforts. Let us know a number of useful ways to use LinkedIn more effectively:

1. Optimizing Links – Most of us use default anchor text links in the list of the websites into the contact info part of the LinkedIn profile. It is recommended to change the anchor text in order to make the links more attractive to people who is visiting the profile.
2. Make a Badge for the Profile – Giving a profile badge to the personal website which is linked to the LinkedIn profile can promote the presence of LinkedIn. It is recommended to select a badge from diverse designs to match the style of the website.
3. Using Saved Searches – 3 people searches and 10 job searches can be saved by users. It is required to click on the Save Search button on the top right side of the web page. This will help running the search, alerts and reminders at later.
4. Optimization of Profile by Search Engines – The profile should be optimized with keywords which are related to the profile. It is recommended to add these keywords to the profile headline and add into the summary of the profile.
5. Create the Profile Open – Buying a premium LinkedIn account, open profile feature helps messaging any of LinkedIn members irrespective of connection status or membership level. They also need to accept open profile messages.
6. Endorsement of Skills – One’s skills can be endorsed by others. Using connections, it helps to endorse the skills that are listed and also make recommendations. Skill set can be defined appropriately for rearranging or deleting endorsement.
7. Use LinkedIn Groups – Using Linked Groups, it is possible to send up to 15 messages every month to the members of other groups. The profile of fellow group members can also be viewed. Own group should be made if a group is not suitable the expertise or industry.

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