For most consumers, conventional text based keyword searches are not effective to get the appropriate products on the Internet. Present search behavior shows that we cannot describe things in a number of situations. Humans are visual being and most of them have many cameras, big screen and higher depth too. Developments of computer vision have made a revolution of visual marketing. Not only visual search can drive online conversions but also image recognition can drive monetization and digitalization across the digital world.

The Rise of Visual Search in Google

A text based query is taken by Google to get the finest visual match on markups, metadata and surrounding copy. For a long time, Google can search for images with the help of images. This is known as visual search. Sophisticated image recognition features are added by Google to the images of mobile Google. It is to stress on the fashion industry as a test for commercial benefits. Let us know the steps of technology based on visual search:
Related images – Displays similar images as search result.
Collections – Saving images is possible from Google’s mobile image search into the folder.
Images of the product in the online result – Images of products are shown next to website in the mobile search.
Details of the product on images – Clicking on an image result, you will get product availability, price, ratings and other important information.
Similar items – Products can be identified by Google within lifestyle images and displays similar items that can be bought on the Internet.
Ideas of style – While surfing for fashion products on mobile, viewers are offered lifestyle and apparel photos by Google. It is to highlight how the products to be used in real life.
Badges of image – Label on the image shows other available details. It motivates more users clicking on it. The most useful badge is known as product if it is available to buy online.
Captions of image – Show the domain and title tag below the image.
Adding all of them, powerful functionality will be there. Google is about to turn Google images into easy-to-shop product discovery. It wants to snatch a place of social platforms and give consumers another reason search into Google.
SSCSWorld provides its clients with effective search engine optimization to offer better ranking on search engine result pages. We follow ethical methods for website optimization since our professionals are aware of Google updates and algorithms. You may contact us for more information.