Google has gone a long way since its first introduction in 1998. As evolution of search engine took place, SEO industries are also formed. In the mean time some industries become more concerned about digital tactics and long-term considerations. Ranking factors should not be neglected since strong evidence of an influence is there on the search results. Let us discuss a few prospective factors for ranking on search results:

Mobile Friendliness – Google started an update that is concerned about mobile-friendliness in April, 2015. They are designed to detect web pages that are tough to use from mobile devices. Those pages are removed from search results of certain mobile devices.

HTTPS – Google declared in August 2014 that use of SSL would be a good ranking factor. Google Chrome began declaring any webpage as “insecure” in the browser if it does not start with HTTPS in August 2017. Google is concerned about HTTPS and it might enhance its impact in ranking in the future.

Safe Search – Some kind of adult content are blocked by Google so some pages will not appeared in search results if safe search feature is turned off.

Mobile-First Indexing – Mobile-first indexing is introduced by Google. It means that a large part of the websites, the mobile version of a webpage is indexed by Google first compared to their desktop version. All search results including desktop and mobile searches are used by Google. Mobile-first websites are notified by Google through its search console.

Depth of Content – The length of the content is related with rankings in search engine result pages. If more information is given to the search engines us given to search engines then it would be effective for SEO. Word count is not a ranking factor but the complete nature of content is a factor that is taken into consideration by Google.

Hopefully, you have understood the important factors that create an impact for better ranking on major search engines.  You may search for more useful information about ranking factors.

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