A few years ago infographics was used with format-first strategy. Marketers want to publish an infographic without much knowledge of it. Infographics became an easy way for landing links. Infographics are still very effective when it is used in the appropriate way. Let us see a few benefits of infographics:

Infographics can tell visual stories – Both data and stories are used to create infographics. It plays an important role while presenting them in a visual format. Stories can become a part of our life significantly. It is considered more positive compared to a simple press release or link to a blog post. An intelligently created infographic is considered a powerful marketing tool.

Visuals are processed by Human beings better than Text – Our brain can process visual information better than text. This is why a well-designed infographics is considered the finest way for engagement. Data includes a boring option to most of us. When it is made visual, a new form is created to attract those who wouldn’t read it when presented in text format.

Sales are enhanced by Inforaphics – Infographics is known as an amazing tool for sales. An infographic can convince the prospective buyers and make them choosing your brand in competition. Infographic should not be used as a PR or link building tool.

Infograpics can be shared – Infographcs is easy-to-link and easy-to-share. 80% of marketers are using visuals in social media marketing. They tweet with several images to obtain nearly 20% more retweets compared to tweets.

Infographics can be linked – Links can be landed by using infographics which is why it is over used. Links can be landed from publications like social media today without performing any kind of actions for promoting this. It can be shared on social media and handle the guest blogging. Editorial links can be acquired by using infographics also.

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