Lookalike audiences of Facebook are good alternative for handling the most well-known social media network across the world. Facebook has a lot of information about the user so it is not easy to hit the algorithm while targeting new consumers. While advertising through a lookalike audience, Facebook gives preference to the users who behave like the users in their list and also converted. Let us go through a number of tactics for keeping your original audiences clean and the look-alike users can perform well:

Upload the list of new customers regularly – One of the common uses of Facebook lookalike audiences includes uploading a list of the customers then making a lookalike of that list. It is recommended to upload new customer list regularly and make new lookalike audience. This is about to importing a list of customers once in a month or quarter.

Divide customer list into a number of groups – All the customers are not equal. Some are having higher lifetime than others. It is possible to get benefits with these differences of the customer base and coming up with sophisticated models that are lookalike. When it comes to ecommerce stores, a natural section could be the value of an average customer. Now Facebook is searching for two types of users:

There would be a list if we take diverse stages of the funnel and create several custom audiences depending on these segments:

A note on the size of Audience – According to Facebook, size of the root audience for lookalike modeling is between 10000 and 50000. The bigger benefit comes while a large audience appears. The maximum limit of the suggested users is 50000. It doesn’t mean that segmentations cannot be done at a lower level.

SSCSWorld offers a number of digital marketing solutions to its valuable clients. We also focus on SEO like Pay per click services. It helps advertisers spend less and gain as well. We use ethical methods as our developers are aware of Google updates and algorithms. If you want to get more information, give us a call or leave us a mail.