Google considers links as a necessary part of the ranking algorithm. A number of publishers are anxious to obtain as many links as possible. Unfortunately some type of links can hurt the ranking of your site. On the whole Google desires to get the links which are editorial in nature. Links are not something for which payment has been made. It does not include any compensation or given for some reasons.

Due to this Google depends on these links for voting for the content and each vote denotes the importance of the website. More votes show more importance. All votes for the content are not given equal importance.

Certain types of links are not liked by Google and those links denotes that they are non-editorial. If too many links are pointed to a site, it begins affective the quality of the search algorithms. Due to this action is taken by Google against them.

Now let us know a number of common links that can create issues:

Web Directories – These are such sites which arrange websites according to hierarchical directories. These are no use today.  Certain sites were considered best before 3 to 4 years but they do not offer any SEO benefit today.

Paid Links – Google considers any type of payment as an issue. If ads are bought and links are obtained to the site in exchanged, it is suggested to use a “nofollow” attribute on these links. This way Google won’t consider it as an effort for spamming their search results.

International Links – You may get links form such countries where you have not any operation. So having a lot of these links could create an issue.

Article Directories – These are websites that lets you submitting articles and then have a link back to the website. These are not editorial links.

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