18 Mar
Things to perform while something goes wrong in SEO
One unpleasant feature of search engine optimization is that sometimes things might go wrong. This could be occurred due to:
Becoming over aggressive with search engine optimization techniques
Performing things that are already considered incorrect by Google due to insufficient information
Apply spammy or shady techniques
How to detect that SEO has done wrong?
Two important ways are there to detect the problem:
The first thing to detect the problem includes encountering a vast drop in the organic search traffic of the website.
Another way that can help you detecting the problem is to obtain a message straight inside Google search console.
If you are not signed up for Google search console, it is needed to be done instantly
Manual Penalties
While getting notified inside search console about an issue, it is taken as a manual penalty.
The website is analyzed by an individual at Google and consequently put a penalty against this website. While this occurs some higher level description about the problem is offered by search consoles. A few manual penalties are as follows:
Partial link penalties
Sitewide link penalties
Bad content penalties
Once after getting a manual penalty, following three step procedures should be followed:
Resolve the cause of the penalty
Arrange a remedy for the problem
Put a request of reconsideration to Google and asking to eradicate the penalty
Algorithmic Penalties
These happen due to algorithms that are applied by Google for detecting websites that they think poor-quality and accordingly reduce the ranking of the website. Let us go through some famous updates:
Penguin: Poor quality links are targeted
Panda: Focuses are given to detect poor links
Top-heavy ads: It highlights on websites that include higher amount of advertising
Search Quality: This type of algorithm inspects on page or website quality
Payday Loans: Spammy SEO tasks are detected that is considered by Google as a common practice on the website of payday loan. Algorithm is used in any website utilizing those practices
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