Depending on the type of link, Google may impose penalty. Today we are about to discuss about some kinds of links that can cause the problem. By reading the content, you will come to know about the links on which Penguin is about to act on. According to Google, links are crucial part of ranking algorithm. Now let us go through some common links which can create issues:

Poor Quality Widgets – If you make a tidy widget which can be placed by publishers on a website. A link will be offered in exchange of that. This can make an issue when a vast amount of those links are there on a site. Google could penalize the site for having such links.

Coupon Codes – You may offer coupon codes to other publishers and obtain a link in exchange. It is having some similarities with a paid link. If these types of links are there, they should be taken care of.

Comment Spam – If you are going to forums and blogs across the Internet and use links back to a website, it could be irritating for Google. Therefore it is suggested to avoid such links.

Affiliate Spam – You may pay any publisher for making clicks to a website. They may offer certain commission on sales or revenue made by traffic to you. It is considered a link that is purchased so Google can take action against them.

Poor Blend of Anchor text – The words used in the anchor text of links helps Google realizing better what the pages are about. Once this was ignored by SEO analysts to go out and get numerous links by using “rich” anchor text or “exact match”. Too many rich anchor text can make Google realize that you are very aggressive in SEO campaign.

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