07 Jun
New Version of Shopping Insights is released by Google
A new version of shopping insights tool is released by Google. By using this tool advertisers can offer relevant information about well-known businesses and products. The shopping insights tool helps advertisers identifying which products and businesses have trends to up and down. It also reveals how data differs in several areas in certain countries.
Advertisers can access millions of products and businesses across a number of categories of products. This shows an important increase in data in comparison to the last version of shopping insights tool. Besides inserting enhanced data, a number of new features are also launched by Google.
New Facets of Shopping Insights Tool
Comparing popularity of brand regarding searches across a category
By using the tool, advertisers can compare several businesses by popularity to search in throughout a specific category of product.
It becomes possible for the advertisers to make a comparison between the data from a season to another and thus they can predict demand.
According to Google people search for a number of high-end brands during the holiday season in comparison to the other time of the year.
Advertisers can utilize the data to realize the significance of data inside a specific category.
For a few categories, users are prone for searching certain characteristics of products rather than particular businesses.
Let us take an example, top 3 business names are mentioned by users in a certain percentage of query for backpacks.
If we look at consoles of video game, it will be revealed that finest 3 businesses in approximately 90% of queries are stated by users.
Personalized Reports are generated for Advertisers
Another new facet of the tool includes that advertisers can make numerous monthly or weekly email reports about the categories and products they deal with.
Well-known, trending and developing products are given preference by Google while sending data.
The tool is available with its desktop and version for the advertisers.
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