An advertiser may use reduced quality score keywords and encounter this much more costly. That does not indicate those key phrases are not crucial for his or her business. It shows that opportunity is there to enhance the significance and reduce the cost of landing pages, ad copy or query for keyword mapping.

Things to remember how to optimize for Quality Score

While discussing about Quality Score, three parts are there to calculate. If these three parts are to be optimized, miracle of search will happen. Let us focus on some points for improving the reduced quality score:

Predictable Click-Through Rate

Ad relevance and desired click-through rate will inform you whether the rate you get for that keyword as more than or less than average. When it displays below average, it is recommended to see the ad text. Desired click through rate indicates creativity of ad which facilitates tasks and performances of the page.

It is suggested to consider how to focus on exclusive advantages of certain product or services of the page. Experimenting with a number of calls to action can be helpful in this regard. Ad text should be more specific and ensure that search query is important to the particular keyword.

It helps to show the ad copy as well. Difference between the queries that are used to search and search terms should be realized. Bidding on brand phrases and terms of the competitors can improve an underdeveloped desired click-through rate.

Ad Relevance

It is important to check the relevance of certain keywords to the search queries. Besides this, it is crucial to know the importance of the keywords to ad copy. If the score of ad relevance is reduced, a few ways are there to grow this:

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