Every business owner wants to get improved ranking on major search engines. In order to get success in this mission, it is important to know what is new with Google. Besides this, it is also vital to know how to optimize a webpage for search. Let us take a number of insights:

Quality URLs are Important – URL structure should be good and hashtags should not be used. Generally, JavaScript frameworks include hashtags in URLs. It extends the page loading time so it is not good for search. Search engines cannot realize anything after the hashtags.

Canonicalization – It is recommended to use canonical tags. While Google is informed that a specific webpage is a canonical URL, this is taken into the consideration. Google offers higher importance on this. Due to this, the URL is selected by Google to get appeared in the search results.

Switch to HTTPS – Generally it is not difficult for most of the sites to switch to HTTPS. By using Chrome on HTTP, it is easier to obtain certificates for entirely free. As it is very much easy to install so users will give significance. By switching to HTTPS, ranking of a site can also be improved.

Sitemaps – How content is discovered by Google? Sitemaps are known as one of the crucial discovery techniques. It is recommended to use sitemaps since it helps Google getting certain webpages. Sometimes vital webpages cannot be linked from significant pages or homepage. Those URLs should be kept in a sitemap.

Add “<a >” with “href ” – If “<a >” is not added to “ href”, search engines might not understand that an item can be clicked. It is not good for search. This could lead to your content not found and desired PageRank will not be assigned to certain pages.

Internal Linking – Linking plays an important role to make certain webpages discovered.

Metadata – It is important to make titles and Meta descriptions with relevance to the content of every webpage. Number of character is not a considering factor while writing Meta descriptions. User will be capable to say what the webpage is about.

SSCSWorld offers high quality search engine optimization services to its valuable clients. We use white hat techniques for website optimization since our SEO analysts are aware of Google updates and algorithms. You may contact us to get more information.