04 Jul

Self-Serve Ads Manager is upgraded by Pinterest with New Features

A series of updates is being rolled by Pinterest across advertising tools. The updates involve certain improvements for the process to make campaigns. They also include sophisticated reporting measures and targeting facets. Let us dig up the matter in detail:

New Features to make Campaigns

Pause campaign – A new “pause campaigns” facet facilitates advertisers checking their pin before being live and they are launched after being prepared.

Creation of Streamlined ad – Numerous pins can be chosen by advertisers for promotion compared to promoting the pins individually. It is convenient to get particular pins for doing promotion with a new search bar and a filter is also involved for making ad.

Make Pins in Ads Manager directly – Instead of making pins on Pinterest and performing promotion from Ads manager, you can make pins and perform promotion from the same spot.

Ad Testing and Optimization – It is possible for the advertisers to perform testing and optimization of their ads. They can also test finest quality ad groups and campaigns for scaling and testing.

New Features for targeting Ads

Handle Ad Placements – By using options for placement for browsing separately and strategies of search at the level of ad group, you can manage the location of ads.

Making Audience – Guidance about how to make audience will help you making stronger audience. Audience insights tool is also effective in this regard.

More helpful Options for desired target

By using new options for Interest targeting, it will become possible for the advertisers to bring their ads for more customers.

New Insights for Ad

Optimization of Streamline Reporting – Performance of ads should be checked and in-line optimizations should be made for numerous rows. Refurbished reporting dashboard is used to perform this.

Promotions of Pins from Analytics Dashboard – Best performing organic pins are identified by advertisers. By using Analytics dashboard, they can promote them directly.

Profile Visitors of each Month – Influence should be measured on Pinterest after tracking the number of profile visitors in each month.

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