Google web light is there for the years. Numerous SEOs are not aware about this. While learning about the web light, search marketers want to get concerned what it contributes to their sites.

Description about Google Web Light

Web light is known as service offered by Google. It serves a stripped down version of web pages for users on slow connection of the Internet. Users are affected by web light on mobile devices. There is a similarity between AMP and web light. A big amount of CSS formatting and scripts are removed by both AMP and web light. The web light is even lighter compared to AMP.

This denotes that it offers a quicker web experience for the website viewers on slow mobile phones or tabs. Otherwise they could leave the website and go somewhere else.

Web light support page of Google denotes that a limited quantity of advertising is shown by web light. More people are enabled to visit those advertisements. It is a plus point for the advertisers who depend on advertising. AdSense publishers are taking benefits out of this.

Effectiveness of Web Light for Publishers

The intention of web light includes making more accessibility to users who are using slow Internet connections.

Drawback of Web Light

Web light is intentioned well but the negative part of web light includes it cannot convert the web pages. This can be clarified by using an example. Taking a mobile device and navigating to the URL can clarify this well.

Web Light is Trade-Offs

Web lighted web pages could feature reduced rendering of navigational elements. This is tough for a user on a 2G network for getting around a website. This is fine as the web page can be viewed by the visitors. Usability of the website is reduced by web light which is trade off inherent.

SSCSWorld offers a number of high quality digital marketing solutions to its valuable clients. We are aware of the Google updates and algorithms while making websites. You may contact us to know more about us.