A number of fractions are changed during redesign that involves pages and code. If they are not properly managed, it can make negative consequence on the website’s SEO and affect the growth of the site in long term. If it is done properly, strength of SEO can also be enhanced. Let us know some crucial steps while redesigning a website without affecting SEO:

List of all Pages from the Old Site – At first URL structure of the website should be downloaded. Redesign denotes lots of changes that have an effect on the URL re-structure. Plugins can be used to obtain the URL structure.

Redesign on a Temporary URL – Redesign should not be done on the present website. It could lead to visitor issues and long run problems. You need to copy the site and set up it on a short-term URL. Once completed, changes can be done into this.

Test the New Website – Before starting the redesign project, it is recommended to perform an end-to-end checkup of the site. In this checkup procedure, numerous aspects of the site include features, broken links, CSS and others.

Proper 301 redirects – The next step includes performing 301 redirects among new and old URLs. Let us take an example, an “About Us” page is there on the old site and the URL is

 “www.oldwebsite.com/aboutus.html.”

If during the redesign process, the designer alters the URL to “www.oldwebsite.com/abou-tus.html.”

It is recommended to apply proper 301 redirects for ensuring that both URLs are working. This way SEO benefits from the previous URL will not be lost.

Jump to New Website – Once you have done redirection and redesign, it is necessary to move to the new site. If the site is big, it is important to make some modifications in different stages.

Execute Google Webmaster – By using this tool, you can check whether there is any broken links. If there is any broken link, it is suggested to fix them as soon as possible.

Read Verification Status and re-submit – For checking the status the option “Fetch as Google” should be used under the crawler. Once completed, it is suggested to click on “Fetch and Render”. If you get positive from both the tests, the site can be crawled completely.

Robot.txt – During the redesign process, there is a possibility that the robot.txt could be corrupted. It is suggested to use “robot.txt” option in crawl.

Submission of Sitemap – It is suggested to submit the site XML to Google and Bing. Once you submitted, the new site would be crawled accordingly.

SSCSWorld offers high quality website redesign services to its valuable clients. We make beautiful website to get more traffic and generate more sales. You may contact us for more information.