Bad reporting is like a meeting which is pointless. Bad reports or dashboards are not read by anybody. The meaning of bad reports includes either right or wrong goals are focused but the improper way is used for measuring them. Let us discuss the goal of a dashboard and a report:

Reports

Executives do not care about keywords but they care about the complete performance of marketing. SEO managers take care of the number of keywords and webpages indexed but they do not have concern about the complete performance of marketing.

Avoid Mixing Audience Levels

It is suggested to break your reports into individual dashboards or reports for every audience. Else it would not be liked or followed.

Look what Your Audience Cares for

Asking your audience is important. Following things can be assumed that are cared by the people:

Finally, it is suggested to talk to your audience.

Educate Your Audience

It is important to ask them because educating the audience is also crucial. In reality CEOs care about particular keywords but this is a wrong metric. This endeavor would be wrong and it would be difficult to get success to search.

Making a Good Dashboard

Choosing a Goal for Dashboard

The question which is to be replied on a dashboard is very simple. It might be like:

What about the success of a general goal?

It is about a general goal not a metric. Goal is known as the end result and the metric is the process to calculate the progress.

Good Metrics for Dashboards

A high-quality metric is generally a process to measure the success. No requirement should be there beyond the control.

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