In this modern tech savvy world, it is important to have a faster website. Faster sites have scope of better SEO, capability to get more viewers and have more conversion. More viewers come to the website, enhanced possibilities to get more traffic, sales or signups. If a site takes more than 3 seconds, numerous viewers leave before the loads. This way, bounce rate would be enhanced and the rate of conversion would reduce. Changing page speed needs less effort and it is performed with easy-to-use and free tools. Only one tool cannot offer a comprehensive analysis.

Page Loading Speed

Let us know a number of fundamental things that impact page loading time:

Technical Problems – Website performance should be optimized for making a faster and lightweight site. It is important to make things rotating fast.

Hosting Problems – If your site slow and it is encountering hosting issues, then it would be unreliable whatever you do for the site.

End User Network – If user visits your site usually on mobile devices, then it is suggested to assume 3G connections. It denotes ultra lightweight with fast-loading speed.

Size – The bigger the site, more data is to be transferred. It is important to make pages not more than 3 megabytes or smaller.

Tools for Testing Page Speed

Following three tools help you assessing and they will help enhancing the speed of a site:

Pingdom – Pingdom helps testing the speed of your site. You require adding the Location and URL that you desire to test. You may select a closer location of the business too.

Google Insights for PageSpeed

This is a tool for optimizing technically. Diagnostic information is provided by this tool by Google after analyzing the content of certain site.

Google Mobile Test

Google has given information which informs that 70% mobile viewers are working on 3G connection. If mobile users include majority of your audience, you need to optimize your site for them.

SSCSWorld offers a number of digital marketing solutions that include SEO, PPC, SEM and others. You may contact us for more information.