Too much SEO:It can be really frustrating for you as the website owner to apply SEO strategies and then see no results, or worst, see the website ranking going down. True, this is what the websites have been facing for some time now. After the devastation the websites have faced since the last few years with Google rolling out a new algorithm every time, the webmasters and the SEOs are in constant fear of what may happen to their websites all of sudden. Nearly 64% of the websites have been struck with Penguin last year and Penguin 2.0 has affected as much as of 3.1% of the English search queries and a near percentage of other language search queries. A good percentage of these websites are suffering due to their over optimizing strategies for their respective businesses. These websites have been either doing this with certain black hat SEO tricks application or else have taken the idea of doing as much of optimizing as possible, by acquiring huge number of links and keywords for their websites’ content. One must know that there are certain things which you should never do. These are spamming, over stuffing of keywords, too much exchange of links which can also be irrelevant and may contain adult content. It is definitely important to have SEO strategies and look for newer ones but it is also that you need to know which ones to be applied in order to prevent too much of optimization for your website.

Stop using wrong ways of optimizing:Many businesses do this; they hire professionals to do anything that will bring their websites on the top search results, even if it means applying negative SEO on other websites causing them to fall in rank. However, they don’t understand that Google is smarter than them and when they are caught, they are severely penalized.

Make sure there isn’t anything on your website that is ‘copied’: Google stresses on this all the time. There shouldn’t be any copied content, keywords or key phrase sector in your website. Make sure everything is relevant and unique in it.

Preventing too much of linking on your website:There shouldn’t be too much of links pointing towards your website or you having your links to other websites. While link building is something which the search engine approves and has been there since its very beginning, it won’t tolerate irrelevant linking of websites.

Too much of scripts and multimedia on your website:If there are more than two scripts running on your website and a lot of multimedia functions that are mostly not relevant, then it is going to be difficult for your website to perform smoothly. Thereforeit is better to avoid a slow running website and keep things simple.

Write for humans:While keywords help in SEO services, too much of them in the content and without any reason will make it dull and unintelligible for humans. Websites are for humans and Google too maintains this.