After Penguin:Google made a lot of changes in its search queries for websites. It released two of its updates, Panda and Penguin and has come up very recently with the latest version of the Penguin algorithm, i.e. Penguin 2.0 in May this year. This search engine can roll out more than a few algorithmic updates- all in order to make sure that no one gets away with outsmarting and playing with the SEO services  rules. These updates have caused severe changes with the drastic fall of many websites since the last year. As much as of 64% of the websites were devastated last year and more than 3.1% of the English search queries have been affected with the recent one. The webmasters since then have been living in constant awe of the search engine’s sudden updates. There isn’t anyone who isn’t in the fear of getting struck with the updates of Google. There have been many who though it is never going to work for them. However, it doesn’t imply that Google won’t allow anyone to optimize websites and the websites to get benefits, i.e. traffic.

One thing that you must know is that, the search engine is dead against over optimizing of the websites. Of course you need to do some optimizing strategies for the websites but never do it too much. You just need to know whether All the SEO services tactics that you know are okay to apply or not. You also need to know the guidelines that you need to follow after the Penguin release.

Google’s check on social networking sites:Google is going to see this time whether you are trying to play with the social networking platform, in order to fool Google and get higher ranking or what you have done is relevant for your business. Google is going to prevent too much of relying on social media by the websites.

Always look for latest trends and adopt it:There are websites, who don’t get affected at all in comparison to others and they also keep on getting high in the search engine ranking. This happens as they are always careful about the strategies that they apply and also look for newer trends and apply them as well. So it is advisable that you adopt to the latest trends for website optimizing and apply it in order to play safe with Google.

Try to develop authority for your website:Google isn’t going to entertain websites that come from fake or such profiles. Google is not going to tolerate such things. Hence instead of doing it all wrong with social media do things rightly and try to build your authority. This is the year of changes and Google is going to keep its word for it.

Google Author Ranking:Google is going to measure and try to understand the genuine nature of your posts and comments on different social media platforms. Therefore it is important that you take your steps carefully with Author Ranking of Google.