Importance of video:Content plays a key role, in fact it is the content which can decide the fate of a website. Unless it is interesting and informative, people are never going to see it. However, there has been something more to that this year. 2013 is also the year of videos and images. While images have been used prior to this with content, it is not always that the SEO professionals and others in social media have considered videos to be used along with content. In fact, there hasn’t been any sincere efforts made to make videos a good weapon for content marketing and social media marketing. After Google came up with its updates, i.e. Panda and Penguin along with their different versions, SEO became quite a tricky matter. The professionals were thoroughly confused as of what should be done in order to optimize the websites, getting the maximum benefits without violating the rules set by Google. They understood that a good rank in the search engine results can’t be obtained only with links but content is important all along. And to make a content unique, one needs to have the support of visuals. Videos also make people understand things easily and you as a business owner can also market your products or promote it through the video and have the description and other information of it mentioned in the content as well. Hence, if tried, videos can play a powerful role in content marketing and boost the SEO overall.

How will you do it: You must start by realizing your goals. Know that there has to be a reason for your story to be updated on the social sites and it must show it. People shouldn’t get confused with what you will provide. Make sure that the idea will go well with your business and it will bring better results for it. You need to have videos that will generate business for you and also quality links through which your traffic will increase more. There are a number of videos that are for different purposes and hence you need to have something unique in order to get attention and have them coming to your website. The video must be giving some message and evoke certain emotions in the viewers like humor, surprise or shock them. You must decide what exactly you want the video and the content to do for your business. Will it be for increasing sales or updating them of a new feature of a product? Or is it that you need more traffic to your website and recognition for your business.

Landing page: You can also have videos for your landing page. As landing pages are more like advertising and talking of business directly, it will be better to have relevant video for the landing page as it will help to convert more visits into sales. As you have less time it is better to add videos to the landing page.