An event held by the marketing industry for the professionals:Marketing, especially social media and digital marketing has become the hottest topics to be discussed and to be explored in this year. While social media platform was gaining importance since the last two years, it is facing high demand very much in this year and the list includes renowned brands as the clientele of the companies or the organizations that are providing with these services. Last month, some of the marketing professionals attended a social get together arranged for discussing and understanding of the prevailing trends that are helpful for the different industries. These professionals were from reputed firms and organizations like Inbound Marketing Toronto, mindShift, EntrepreneursDen and Toronto Content Marketing Association. The social event had a number of advertisers, business heads, leaders in the marketing industry and professionals from that field. It was basically a cocktail party and was held for the members to interact with themselves and know a lot from each other of marketing. As online marketing and advertising requires you to have friends and have these relationships maintained, this was sure an opportunity for doing so. A lot of discussions were held in the event and the marketing professionals from the above mentioned groups were asked on different topics like the arrival of Google Penguin 2.0, content marketing, social media sites, etc. Given below are some of the highlights of the conversation that took place when these professionals were asked for their opinion on these.

Penguin 2.0:It is not so much big as it is speculated by the smaller businesses and they are facing this since they planned for short term goals which weren’t based rightly. Though the impact can’t be overlooked altogether, if you get your content right and don’t overdo it, it surely won’t affect. What matters is the content and how much it is garnering positive response from the public.

Content marketing and SEO:These are similar, almost same but are slightly different. Though the things are same, you need to optimize your website through SEO services  and content marketing is providing great and informative content to your target audience. Both go hand in hand. SEO and content marketing are said to be overlapping methods by the marketers.

The important social media sites as of now and in the future: As this is said to be the year of videos and graphics, YouTube is said to be getting high on popularity among the teens and also the youth. A lot of videos of different genres are being used here. Instagram is too supposed to meet with the same fate in the following year due to it being available and accessible freely on the touch devices. It will help you to do everything for health care, communicating, banking, looking for meals, social activities and more. You can also get the online shopping done easily and comfortably with this. As of now, the ones already established are Twitter, Facebook and LinkedIn.