What you may have faced: It can be that a certain company though of availing to SEO services, since it isn’t possible at all to get any sort of popularity with your business website unless you are trying to bring it before millions of eyeballs, which is possible only if it is optimized. SEO or Search Engine Optimization is the strategy through which you can get your results and have people knowing about the existence of your website. You now make enough of research and survey to find out the ones ruling in the market and then choose the one that you find is the best for you. The SEO Company with its professionals do what they are hired for and you soon see yourself on the search results for different search engines. However, if it is before 2012, definitely you then have faced the Panda and the Penguin updates and have seen constant fluctuations and then THUD! You landed on your face in the search results. Not knowing what to be done, you try to check everything that has been done for your website yet to no benefit. You though that a website can bring in more traffic and customers for a business since it takes the business to different parts of the world but then why did it all end like this? The answer is no. Definitely not. You need to understand why it all happened and this is where it brings you to reading this blog. You may think that all these have been caused due to improper content and irrelevant links to your website. However, you must see what is exactly behind the loss of ranking for your website. Now if you find out that it is all with the links, then you must know what type of link has been exactly used for your website.

Tools for checking: Whatever be the situation, there is a need to use a site checker definitely. There are certain tools for this, Link Detox, Majestic SEO, Ahrefs, etc. and you must apply it to understand what all went wrong with your online business on the internet. Just do a bit of study to understand which ones are going to provide you with maximum data and opt for those. Once you select one tool, apply it and try to understand the data, what they are trying to tell you. These data are necessary, for it can be easy for someone who has been into this industry, to find out what has been improper with the website but for the rest of us, we do need on the data that are provided by these tools in order to understand.

On backlinks: When it comes to getting backlinks, try to avoid certain sites especially the ones that are different from yours. Remember, getting backlinks from good and relevant sources is important and the sources must also be similar to your business and purpose of being on the World Wide Web.