Strategies in life are needed for conducting any work to be set easily. The strategies are planned for doing the work in a planned and proper way. It is notified that each and every work needs to go through the strategies that are making the work to end up smoothly. The work of internet also needs to have the planned some of the strategies that makes the work to be done smoothly. Any kind of work involves planning and it that list comes the SEO work as well.

SEO is the small term used for search engine optimization. The work of SEO executives in to make a website or a certain page get high ranks upon the search engine result list. The use of SEO work is mainly to gain good rank that will help in making the traffic to be increased in the cyber world as well. As time is been passing by many companies are coming up with the service of providing the SEO services easily. The companies even now follow some of the strategies for making the work to be conducted easily and also smoothly. There are some strategies that are mostly needed for helping the SEO work to conduct well and some of them are misfired leading in to making the problems to be created.

Here are some of those SEO strategies that should be not followed as it can lead to different types of problems in the working functions. Some of them can also lead to website to be penalized as well. Now we shall discuss some of them so that after you read this blog you will not further attempt to do these wrongs anyhow.

Some strategies that should be avoided

• Before if you want to link back your website then you have to use the keywords or the anchor texts while building up the links. But after the new Google update 2.0, these types of works have been eliminated in 2012 itself. So, from then onwards if this process is conducted then it can have a negative impact on website that may lead to the website to get penalized also.
• Many SEO practitioners and various types of SEO firms would knowingly build up a huge volume of the incoming unnatural links to their website in the form of huge amount of article directory submissions, web directory submissions and different types of social bookmarking where the links are build in a short time span. But after new update Google cancelled all such types of SEO works.
• Do not put up many links in the content of the website. This is not a wrong way to work but after some of the SEOs started to take great benefit of it by putting in three or more links in the content of the website to increase the link flow; Google stopped it and started to penalize those who still kept of practicing it.
• If the website and its present links are not relevant with each other then it is sure for Google to take action against it.