SEO in last few years:The 2013 is quite difficult for many webmasters and SEO professionals. The last few years have been terrible for most of them with the Google updates, causing difficulties in the path of the business websites from acquiring a good rank. There have been more than 64% of the websites in the last year, who got seriously affected with the Panda and Penguin updates and were penalized to the extent of being demoted to the very lower ranks in the search results by Google. The rest kept experiencing a ‘Google dance’, i.e. a constant fluctuation in the ranking of their websites. This year, Google has already given out its Penguin 2.0 update and it has affected more than 3.1% of the total English search queries and other language queries were affected in almost a similar manner. The businesses are therefore cautious of their steps and don’t want to commit any mistake. They simply can’t afford to do so. However, it is still required of them to know of the SEO services  that will be safe to practice and get impressive output with it. This year, there are new strategies like social media, blogging, videos and images which can give effective results and also help with optimizing the website. Given below are certain rules and strategies which will be helpful for you.

Avoid duplicate or inappropriate content in your website:Google is always against this. It maintains that the content on a website should be original and unique with apt use of keywords. You need to be careful of the websites that try to copy content or use your information. Always keep your content updated as it is helpful for your website. You need to add more information to your website content always.

Over-optimization of the website:Gone are the days when you were only required to find a few of the popular keywords and build a number of links on that and secure a higher ranking for your website. Nowadays, you are required to have neutral links for your website. Too much used of the same keyword will make Google consider you as a spammer and punish you immediately.

Don’t do a lot of advertising:Google prioritizes the satisfaction of its users above everything. Therefore it won’t tolerate websites that are more interested in ads rather than trying to provide solutions and information to the users. The result? You will simply slip down the ranks in the search results. Hence you need to focus more on your content and do it rightly. Remember, content marketing too is a powerful marketing tool and it will help your business.

Link building:Of course link building is important for your website. You can get a lot of traffic through the backlinks from different sources pointing towards your website. You must have links from relevant websites or sources for your business website. Avoid reciprocal links as they are no longer encouraged by Google and other search engines.