Google to have a patent: Google was propelled to adopt to strategies to ensure that none of the websites with improper strategies get to come in its top search results. Hence, there have been constant updates like Panda and Penguin that have been penalizing the websites severely, if once they were founded with anything that the search engine dislikes. One recent step which we are hearing about is a certain patent which provides a better insight about the qualities that the websites should acquire in order to get counted among the valuable ones. According to this patent, the websites will be given quality ratings on the basis of the required qualities which the search engine feels is important for the websites. This patent will be thus aiming at providing better satisfaction for the users when they are looking for something on the search engine and will rank the websites on their qualities. Google have been in talks about this site since 2008, but it wasn’t until the last year that was finalized and now it is ready to exercise it. A close look at the patent will reveal that it is sort of a Panda update. However, it is more on helping the websites grow and help them to learn instead of being an update that will simply penalize them. A certain way of ranking is to allow the humans rate the website’s quality based on what it has in all of its pages. The ratings will be between I to 5, where scoring 5 or near to it will indicate of the higher quality of the site and vice versa.

Websites to be rated: These ratings will be based on factors like the site’s design and layout, the originality of the content and how much informative it is, if there is presence of anything that is inappropriate and rather obscene, presence of any grammatical or spelling errors, if there is any incomplete, blank or copied page in the website and more. These qualities can also be taken as Google guidelines for the webmasters to understand the type of website that Google would prefer and would surely rank in its top search results. Though there is no clear explanation that you get as how Panda and other such updates work, but you will find a similarity in the structure of both the patent and the update. Google itself has refrained from giving any answers which may give the folks to the chance to understand how it works and therefore come up with ways to outsmart it.

Appeal of the sites: The patent is also hinting about categorizing websites on the basis of their appeal. Websites with content that will appeal to the maximum people like national news will be considered the ones with broad appeal. And the ones that are for a particular sect will be appealing to particular groups and communities and will be considered to have niche appeal. However having niche appeal isn’t negative for your site.