Google’s measures:Google has made it clear that it will be stricter and keep check on the websites and penalize them if they are found to do something that it hates. The recent updates of it have been especially penalizing sites that were spamming with content. Through ‘spamming’ the black hat SEO practitioners increase the search engine ranking of your website. This is unethical and Google will never tolerate anyone violating its rules. Search engines like Yahoo, Bing and Google have their respective priorities and guidelines which they expect the websites to follow. Google has gone to a great extent of abolishing all these unethical ranking tricks like cloaking, thin content, hidden links, keyword stuffing and other spamming tricks. It has come up with updates like Exact Domain Match or EMD and Penguin, Panda, etc.

What you should never do:We here are going to discuss on a few techniques which should be strictly forbidden by you.

Thin content:Content that has been copied from different websites, especially the ones that are popular is said to be thin content. The webmasters think that in this manner they gain good rank in the SERP or at least won’t have to work on the content of the website. But the truth is Google is sure to find it out and then take strict measures against the website. If you think you can outsmart Google, remember it is a huge organization and it has ample of technologies and intelligence that you can’t think of. It is surely going to see through what you are doing and then you will be in trouble. It is hence wise to actually write your own content for your website.

Excessive and irrelevant link: This is the reason for many of the websites getting demoted by Google. Excessive links, irrelevant links, etc. You may acquire some partner for helping you with this or have an automated service for getting a lot of links for your website. But Google will find it out since it keeps a strict and close check on all the sites. If you are found doing this, you are going to face the music and it will last for a long time.

Cloaking:Cloaking is a technique through which different texts and URLs are shown, some for search engines, while some for the visitors to the website. There can be user agent coding or IP based cloaking and more like that. There is also another term called Sneaky Redirection. It is quite like cloaking since the visitor is redirected to another URL instead of the one he clicked.

Keywords Stuffing:This is something we have seen in many websites. In this, a number of keywords are used for a particular content in the website, even if it means crossing the stated limit of keyword density by Google. You may surely find websites with more than 5%, in some more than 20% of the keywords which makes the content devoid of a good text and meaning.