Internet needs to function itself with a lot of new ways that are possible. The use of internet is to seek and receive the questions that are not known to you. The internet is been helped by search engines, browsers and websites. The search engines work according to the work being processed. There are certain types of do’s and don’ts in the work of search engines. Google is the most used and most flexible search engines. The search functions in mainly conducted with the help of Google only. SEO work is also mostly been done keeping Google as the largest search engine in mind. Google also makes the way through which people cannot commit any illegal way of work. This is the reason why Google came in with Google Penguin update.

Google Penguin update is the code name for Google algorithm that was created in April 24, 2012. This update is made up for decreasing the search engine rankings of the website that violates the Google’s Webmaster Guidelines by the help of black hat SEO techniques as of use of keywords, link building, change or deliberation of the duplicate content and so on. These updates help in providing you with the best website through the search engines possible. Again the new update came over in May 22, 2013 midnight. This new update was a problem for all as people became more conscious about it. Some of the new rules and regulations have also been made.

Limitation of Google Penguin 2.0 update

There are various types of ways through which Google Penguin have made an impact over all the sections of work of an SEO. Now the SEO executives have to be much more conscious as they will help in making the website to rank much. Let us now get to know how much the update will affect the website world.

• Contents: Maintaining the update, the content and its quality should be improved lots. The high quality and unique contents will get more emphasis on the Penguin 2.0 update. The original, informative, unique and easy contents helps in getting a greater rank over the search engine and also visibility of the site gets increased with the enhancement of search engine result page ranking (SERP).
• Quality Backlinks: The new update has arrived in with the use of the quality backlinks to be made. When you bring in the quality backlinks then the rank of the website gets increased automatically and it helps in making the website or the company to gain a lot of popularity and also the revenue collection is increased.
• Industry Authority: this new penguin update has the ability to detect the authority of the specific area. With the help of this way only Google’s search engines algorithms will help your website to get many visitors with the information with their issues, it even helps in bringing in links and makes itself the center of attraction.
• Strictness: The new update is much more strict that the previous one. This is a way through which the porn sites and game sites are being banned. This helps the family members also to sign a relief breathe as they can be thankful for their children to be out of bad cyber world.