All that happened till now: Google is now all about its updates. The search engine which wants its users to put more trust on it is working in order to achieve so. The result? More and more of sudden algorithmic updates to check the websites and change their rankings. A majority of websites have faced a steep fall in their ranking last year. 2012 was the year when Google released a few of its updates and more than 60% of the websites were affected badly with just one update. More than 3.1 % of the English search queries were affected and a similar percentage in other search queries. Now in this year, Google came with its Penguin 2.0 version that has targeted all the websites with plagiarized and poor content as well as irrelevant links. After this, the webmasters are in constant awe of Google and are fearing that it may release its next update soon in any time. Google too have stated that these rumors are true.

What was heard: This means that we are going to soon head into what we faced last year. Webmasters are all now wondering how much effective it can be and to what extent there are the chances of being penalized if the websites have features that are opposing the norms of that particular update. The search engine also was rumored to have said that this time it is going to be a ‘big’ one. How big exactly, is what we wonder. It can be that the impact on the search queries, i.e. the English-US search queries will be more.

What it can be: The older versions are not anywhere close to what this will be like, it has been heard. It can be that it will be altogether a different algorithm with a different set of rules or that it can be inclusive of all the previous updates, which can be really frightening for the webmasters. It is okay if one has to understand and then try to make it work with one particular update. Now imagine it to have all the qualities. And imagine that you have to understand and work with all of these. Surely it is going to give a lot of pressure to your task. Your SEO and SMO professionals are going to face this difficulty as well. It is for sure that this new version will go much deeper than what its predecessors did. This means if the previous ones checked the main page and few more web pages of a website, this is going to check all in the website and also observe a lot in each web page. With the previous ones really terrifying the website owners, it is obvious that they are going be afraid of the one that is still on its way. It can be guessed that Google is going to provide us with an update that will surely be different and will trace everything about a website.