Why prefer it: It is true that Google+ is improve your online visibility and also give a boost to your social media efforts along with other social networking sites like Facebook and LinkedIn. However, it is not what the businesses and many social media professionals think. It is still considered as an additional social networking platform but in fact, it can really do a lot for your business. But people are slowly realizing its potential and you must know that it is indeed a powerful social media platform. Though Facebook has nearly 200 million of users almost and is the juggernaut of the social media platform, Google+ can really be its competition. Understanding this, many have started to put more attention to it instead of other social networking sites. There are many benefits and reasons for you to follow their footsteps and we here, have listed some of the major reasons for you to do so.

Its privacy policy:The privacy policy of Google+ is simple and easy to understand for anyone. You can create many circles that will include people of varying interests that are similar to yours. You can have circles for your friends, close relatives, business associates or colleagues and more such associates. Now if you are posting on your friends’ circle, it won’t be visible at all for other circles or groups. For businesses this can be effectively used for discussing their strategies and yet maintain the confidentiality. In comparison to other social networking sites, where thi9ngs are a lot complicated and are changing, Google+ remains to be simple and basic yet effective with its privacy policy.

Good for video marketing:Be it any type of content and source, blogs, videos, websites, white papers, and other such documents, all are included in the search results in the search engine. Even the videos, like the YouTube videos are now appearing in the search results and that too often ahead of other search results. YouTube, as we all know, belongs to Google. Now all these led to and also improved things for video marketing. You too can have the videos for your business or any other purpose go viral easily on this platform and be highly visible.

Benefits since it is Google:Google+ is definitely Google’s property. Therefore anything that you share becomes more visible in the search results and also appears more number of times for different searches that include anything that is in the content that you have posted on your Google+. You will have your image on the search results beside your content. People will think it to be from a more trusted source since it reveals the author’s name and will also click many times on your image, thus making it more visible.

Must see the hangouts:Google+ Hangouts is truly amazing. It enables private conversations among people from the circles that you have previously created. You can decide whom to include and whom to keep away from the conversation.