Importance of SEO: As a startup business, it is not possible for you to gain fast recognition and popularity among your target audience. There are millions of websites on the World Wide Web and being just another addition to the number won’t surely help. You need to be visible, available to people who are your potential customers. This requires you to have a good ranking on different search engines. It is through these search engines that you are going to get noticed by people looking online for products and services that your business provides. This is where the term SEO comes into play. SEO or Search Engine Optimization is the strategy that has been practiced and maintained all these years for the websites by professionals. Through this strategy your website becomes visible online to the wider audience and you get the right exposure that you so much need for your online success. SEO is the most effective and successful promoting and advertising strategy that you can have and that to at a much affordable price. Be it bookmarking, directories and other such processes, it always work. It helps you to gain a strong foothold on the online market and increases your revenue for your business. You get a lot of visitors to your site and thus get higher ranking with different search engines like Yahoo and Google. Through the right set of keywords, this strategy can improve your page rank and Google too favors websites that get a lot of traffic and use relevant set of keywords.

It helps: The more you will have better page rank for your site, the more you are likely to appear in different search results and thus it helps to form a good impression on the minds of the visitors. In this era of online media, SEO is your greatest weapon that you can use for advertising and promoting your brand and also establish it successfully. Website can give you undivided attention and exposure and SEO is the key to that wide world. SEO helps you in a number of ways. It is also useful for the internet users as they get the right results for their online searches through this technique. Therefore you being on the first page of the search results isn’t just great for you but also for the internet users who are also getting an option of their searches so easily. Though there are other services like Pay Per Click, yet this is more preferable since it doesn’t require you to pay the service provider for every click that you get for your website.

More: Moreover, it always best to have organic traffic to your site as the search engines, especially Google approves of it. The most successful form of marketing has been internet marketing since the last few years and any other form, i.e. electronic and print marketing haven’t been able to match with the results. And for internet marketing SEO is an important ingredient.