SEO rules that should know: As a SEO professional you must understand certain things which should never be done, there are rules that are set by the search engines (you know very well, we mean Google) and there are a number of algorithms that are rolled out every year in order to make sure that the websites are following the norms. The ones found doing otherwise are heavily punished and even months aren’t enough for them to recover from even one blow that they get. The success of your clients’ websites depend on you a lot. If you do things rightly, they will be visible and it will get enhanced day by day. If you are not paying attention or are using any black hat SEO trick, then they are going to suffer for this. We therefore, have provided you with certain tips which you should remember and these help especially if you are new to this profession.

Never optimize an outdated website:Search engines are always trying to have relevant and updated information in their search results. Therefore if you are optimizing a website that is outdated or isn’t so relevant, it will be of no use. An outdated or small website makes it difficult for the SEO professionals to optimize it. You need to provide with relevant information and also provide more updated details on the same topic to the search engines. It is only then that your efforts will be recognized and accepted.

Always optimize the website frequently:It isn’t that once you have the website get indexed, have a page rank and your task is completed. There are things apart from this that you must do for the website still. Trends will always change and you need to match upto these trends and also follow them for your clients’ websites in order to maintain the rank. There are other websites that are constantly trying to come up to your rank and even exceed you. Therefore to maintain and get better results with the search engines you need to work consistently. Therefore maintenance is essential and you need to be competitive.

Always target the appropriate keywords:You need to know which keywords are needed for your website. If yours is an apparel website, then the keywords could be like ‘best designer’ or others in the same manner. It is through these keywords that your website will get better ranking. If you are not doing so, then half of your efforts are going to fail miserably. And your client, the business owner will feel that SEO is a bad concept and it never works which is definitely not so. Also the more you use appropriate keywords the more are the chances of your target audience to find you.

Start with your country or closer locations always:You need to target the area that is close to your business or where you are located. You should start from the city, country and then try your efforts for worldwide attention.