The importance of image optimization:

For businesses who depend a lot on their products to be showcased, the design of their website along with the product display is an important factor. Of course the content, i.e. the product description is necessary, but people tend to buy online from these websites, which have become ‘online stores’ and hence it is essential to display your products in the best way. Image optimization is needed for this, it attracts your potential customers to the site and once they are there, it becomes easier for them to understand about the products. You must have images in your site which won’t affect the site’s loading time and also look great. With the help of image optimization, you can have great we presence.

What we worry about:

Of course there are confusions like the difficulty in understanding the difference between different file types (JPEG, PNG, etc.), wondering whether you need to have “Alt Tags” to the images of your website and so on. One question that we often have to answer is will this concept help? Yes it will surely and we here are providing the tips and reasons why it should help.

A few tips:

• Plan a strategy for the image dimensions and also for product angle displays: It has become common to show your product from different angles. This gives the visitor appropriate idea about the product. In stores we check out a product from different angles to ensure that it is okay to buy it. It is in the same manner that the online stores should arrange for multiple product displays. You also need to add descriptions to the base alt tag in order to have the visitors reach the website directly.
• But be careful while providing with large images for your visitors. Never place the largest image on your site and then try to reduce the dimensions or else the page loading time will increase a lot.
• Name the image descriptions in simple English: You need to change the default file name that is given to your images by the camera. For SEO is always involved with anything you do on your website and the keywords are important. The keywords should be inserted in the descriptions and they should be understandable too. The search engines are always looking for keyword rich descriptions on your website and the image files are no exception for them.
• Site maps are essential: Among the host of techniques that help in enhancing the shopping experience on your site for the visitors, Google image site map is important. This tool will help you to grab Google’s attention with your images. The web crawlers are not able to understand or know of the image location and hence you need a site map for that.
• Check the images: You need to be sure that the product images in each page hasn’t exceeded or the product angles are helpful for the potential customers or not.