Growing importance of social media platform for businesses and corporates:

Social media has made its mark prominent in the online marketing field. Several companies are planning hard to beat their competitors and stay ahead by using the social media platform as their best weapon. They are now trying to be well versed with the social media strategies. The social media professionals are finding great importance; they are being hired on a large scale and they are all experimenting to come up with the best for their clients. It has to be kept in mind that whatever steps are taken, they should be all relevant to the business goals for the company. For this the target audience should be analysed and lots of research should be done.

Social media campaigns:

Social media doesn’t mean to have a profile in Facebook and Twitter and expect everything to happen for your good. You need to conduct campaigns through which you can talk of your intentions and interact with your audience. Campaigns are the quintessential part of any social media strategy. We are providing you with three of the most effective social media campaigns which were conducted in the last 2 years.

The Master Prize Homes Campaign:

As one of the most popular home charity lotteries, the Master Prize Lottery decided to try with the social media campaign. They tried with a small budget and the campaign wasn’t too big but was effective. It was carefully planned by experts who were able to have the audience turn curious and take interest in the campaign. They gave people gifts and fortune cookies while allowing them a chance to spend watching one of the Brisbane Lions’ matches, who are a football team in Brisbane. This is an example of the use of social media by making one of the local popularity its weapon. The campaign was successful in generating enough interest and sources and helped the Mater Hospital with cancer researching.

The Nike Campaign (at the Olympics):

Nike is a well-known brand in the sports field. Despite its popularity, it tried to work with the social media strategies and had a campaign during the time of the Olympics held at London. It was done partly to gain success and partly, to score above its competitor, Adidas. The campaign included a huge billboard and also the entire campaigning involved places around the capital. The campaign was a huge success and it is evident with the aftermath. More than 161,718 Facebook users joined it and 17000 tweets followed this event. Nike was more like the sport face of Olympics rather than Adidas.

The “Socials Got A Heart” campaign by the Red Cross:

Red Cross have been helping with its volunteering services since the Second World War. It holds different programs which help the ones who are denied of general or basic privileges. This time it did it differently with “Socials Got A Heart” campaign. It was for the cause of spreading care for the HIV patients. Several social media platforms were used through which volunteers were asked to give “hugs” (virtually). It was also for the reason that not all of the HIV sufferers are able to get sympathy and treatment. The campaign was a massive success.