Following what Google wants and what it is doing of late:

Google has always been strict with the rules of SEO. The ones who followed remained in its good books and got advantages. And the ones who didn’t abide by it, were lost in the dark. SEO or Search Engine Optimization is an important strategy for the online businesses to get a good score in the search results. Now Google has started to favor SMO or Social Media Optimization as well. This has changed things very much on the internet. While the businesses had the task, earlier to work on the SEO strategies and to learn the right ones and follow, no they have to work on another strategy. Now the ones who have understood this, will be greatly benefited. One needs to monitor the changes by Google constantly and then work in a manner to make the most out of it.

A general confusion in this regard:

While some have understood the fact said above and have made much profit, there are well-known names who are suffering by not following the strategies that Google favors. But there is a question which we all will have in mind. SEO is a quintessential activity. Hence, it isn’t possible to go beyond it for anyone. Then how on the earth, is SMO able to overtake it? But the truth is this; SMO is now important and if you want to stay safe, follow it and what else Google says.

How to be sure that SMO is growing in importance now?

There are certain signs which you will find. These are enough to make you understand that SMO is now more important than SEO. These have been determined by the search engine giant, Google’s activities.

Keyword data being blocked: Of late it has been seen that Google is now after blocking all the data for keyword, for all those users who are logged in always. More than 20% of users have faced this issue. This has happened due to professionals getting more involved with the social media tools. It seems that the percentage is going increase more and soon there won’t be the necessity of any analytics for the purpose of SEO services.

Google’s Panda update: The Panda algorithm from Google was more like a warning to those who were not taking it seriously. Since the last few years this was the change of everything, starting a new era, of following what Google says. After Panda there had been a drastic change and drop in the ranks of various sites. It seems that Google wants the internet marketers and the website owners to do beyond SEO.

Google planning to come up with more social sites: Seeing the exponential growth in the popularity of Facebook, Twitter and other social media platforms, Google too is now trying to be more social. It wants its users to stick to it always and hence the attempts like Google+ and others which are on their way to be launched.