Google is always watchful and busy as well about its users. It just wants to ensure that the users are going to get the best from it. There have been strategies, tasks and also roles which have got changed in a considerable manner. We need to take a look at what we are about to see in this year and the next.

The growing importance of Google Authorship:

A lot of business owners will be realizing that Google Authorship’s importance is going to increase and the Author Rank has to be taken a lot more seriously. This is so as Google has confirmed that the employees indeed follow an Author Rank form and this is at least in ranking terms in all the articles’ depth.

The end of the last year was evident of the reduce in the authorship snippets which was about 15% and this was for the need to have the click-throughs increased for getting the quality content which is highest. This has brought about an overall reduction in the search results which are also along with the information of authorship and with the ongoing competition prevailing among the authors. Thus it is in this manner that things are being changed online.

One can also see a system which is regarding what is going to be displayed in the next time’s search results. Some of the search results will be displayed with a lot of complete authorship details while there are some which will get displayed with the help of just a byline. There are factors which are still being continued for the determination of whether the snippets for authorship will be included and that also includes the reputation and also the authors’ trustworthiness. Also it is going to include the website meant for content publishing. There has been much speculating about the ones who won’t establish the authority degree through the Author Rank and that will be irrelevant. We aren’t there though but it is still a reminder to be taken seriously by writers as well as the marketers.

Realization of the social media’s necessity by the brands:

The brands have finally understood the effect social media can have on them as it brings traffic referrals and also dissemination of the content. With accordance to a recent research, Facebook got 22% of all the traffic and brought it to the sites. Pinterest was able to come second to Facebook and of late, its traffic share has increased to a great extent. Twitter is trailing behind and there is a 1% share of the traffic. There are a number of sites which are really struggling for getting even mediocre rankings in the search results. The brands are now viewing social media as a quick way to have the content be in front of the entire target market and for increasing the website traffic as well.

Content marketing is about to have the term SEO replaced:

The experts are going to agree that this is no more just enough for having a SEO strategy which is so simple. One can in fact notice the term ‘content marketing’ which has become popular and in use for the term ‘SEO’ these days.