Google has decided to protect the privacy policy of the users from the advertisers. Personal information of the users is collected from Gmail accounts and other services of Google. It is separated from the database of the subsidiary DoubleClick and the records of the Internet browsing. The privacy policy of Google is updated in June. It denotes that the activities of the users on other websites may be connected with personal information. Past privacy policy of Google is changed with its new privacy policy. It does not have any combination with DoubleClick cookie information with the information that can be identified personally without any consent of the users.

Google had bought DoubleClick that is an online advertising company for 3.1 billion US Dollar in April 2007. It crossed Microsoft after a long fight. Cookies are used by DoubleClick for obtaining and keeping data of the users from the history of the browsers for placing the advertisements of the clients. For instance, if you visit the sports section of any news website, you will see the advertisements of game tickets compared to the ads for makeup. Julia Angwin of ProPublica told that during the purchase in 2007, privacy policy of Google denotes that ad-serving tactic of DobleClick will depend on non personal information that is identifiable. Online ad tracking is permitted by Google for keeping the anonymous.

Present users of Google are prompted for opting to the latest technique. This was enabled for the new users by default. It is possible to see what Google thinks about your interests and also select la number of personalized ads. According to privacy policy of Google, any type of personal information is not to be sold by them. For example email addresses name and payment information of the users. This change of summer is followed by long-term development of reducing standards of privacy for the online users. In the year of 2000, an investigation is launched by the Federal Trade Commission to detect the managing tactic of DoubleClick after buying a company that is named as Abacus Direct for selling information of the consumer.

This investigation is stopped by Federal Trade Commission in the month of January 2002 since there is not any kind of violation. The subsidiary is sold by DoubleClick at a loss. In the year of 2012, a decision is taken by Google. It was for sharing data among other products of Google but the data is remained separate from DoubleClick. This change is a must for all the users of Google users.