23 Oct

A Brief Discussion about Broken Link Building

Broken link building is a technique to find resources in the niche which are no longer live. It again creates a version of the content and reaches out to the webmasters who create link to that content. It prompts for replacing the broken link with a link to the newly made resource. Value is offered to the webmaster that helps cleaning their site and the web. It also makes links to the site.

Ingredients of Broken Link Building

Three major steps are included in broken link building strategy. They are as follows:

Making prospects

Creating content

Outreach

Prospecting along needs lots of time and knowledge for search queries, scrapes of the Google search results and search queries.

Simple Broken Link Building

Link building is confusing and difficult especially for the newbie in the industry. It is pretty simpler for fixing a link to the website which is broken compared to obtaining a new links.

Overview

Broken link building is such a link building process where a marketers talks to a webmaster who has broken link on the website. It suggests some alternatives including the target website.

Prospect

Any broken link building campaign first searches for the useful dead pages. Though there are numerous procedures for prospecting are there. It is based on the technique of broken link building that is used. Generally three kinds of broken link building procedures:

Resource page targeting with URLs

Resource page targeting with keywords

Targeting URL directly

Keyword based

It is the most straightforward tactic of broken link building. The process includes searching for keywords in Google. It is useful for the website, obtaining resource pages that are linked to the content related to the keywords. All the links are extracted from the resource pages and it searches for missing web pages in the links and ultimately gets the chances.

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