31 Jan

A Brief Discussion about Duplicate Content

Duplicate Content

Duplicate content is meant by all content that are available on different location inside or outside your website. Frequently it is placed on diverse URL and sometimes on other domain. Most of duplicate content are formed unintentionally or it occurs due to poor technical implementation. For example a website could be placed on both www and other or HTTP and HTTPS. Your CMS might use extreme dynamic parameters for URL that can make search engines confused.

If an existing content is copied or scraped or you spin it, it is called copied content by Google. Generally it is performed with the intention to trick the search engines for improved ranking. According to Google, this kind of malevolent objective could lead to a penalty to the site.

Duplicate Content, Thin Content and Copied Content

The matter of duplicate content makes lots of people confused. Google considers that most duplicate content occur due to some technical reasons and content is also checked by it. Pieces of similar content could be appeared on a website. These are called duplication content. In order to determine the ranking, a distinction is made between copied content, duplicate content and thin content by Google.

A duplicate content might be considered as copied content when an existing text is used and rework it to use it on the website again. It might be given a spin or added some keywords. This action is not acceptable by Google. The site is thrown into the pages of thin content by Google and it is a dangerous zone for you. Website quality is a serious issue that can damage your site greatly.

Not Blocking Duplicate Content on the Site

Google can discover and manage duplicate content. Search engines are enough intelligent and they know what to perform with duplicate content. If it gets a number of versions for a page, it converts all of them into the version that it considers best. Frequently, it would be the original page of the article. This requires comprehensive access to the URLS. If the Googlebot in robots.txt is blocked from crawling the URLs, it cannot perform these things by itself. In this situation, you have the risk of Google to consider those pages as another example.

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