Twitter is still effective for a number of brands. A significant percentage of the users are about to access this app regularly. Some of them are about to use the app for obtaining news and information. It is one of the fastest ways for accessing and engaging the target audience within a real timeframe. Let us know a few brands that are using twitter successfully:

Netflix – When it comes to content, Netflix is in unique place. They have made a budget of approximately $13 billion for exceptional and original content. The model of their business is based on content. Twitter is used by Netflix for making exclusive moments and it is also well-known for quality commentary in pop culture. They search for a component of the business that is suitable for the culture of Twitter. Twitter marketing techniques of Netflix is all about that.

Merriam-Webster – The content tactic of Merriam-Webster is attracted by a number of mainstream publications like Vice, TIME and The Shorty Awards. Its entertainment reaches at the finest point for brand which is not so obvious. The aim of the account is create an interesting subject, avoid spelling and grammar mistakes and move to other attractive topics. By using proprietary data, they become efficient in news-jacking. Attitude and voice of the brand are also considering factor for its followers.

Greenhouse – Advertising costs is reduced by Greenhouse by giving importance on paid social campaigns for retargeting individuals. They are involved in social or they have stated interest in the business. More than half of their viewers who have visited their recently promoted landing page opted for the newsletter. They have also entered into the sales funnel of the brand. You may use organic shares or paid social, it is important to give opportunities to the social audience to make them involved with you. Once you can engage the audience they become warm and they can be easily converted.

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