Evolution of search engines leads to the SEO industry. Today a lot of industries have moved along with the considerations of the ranking factors of Google. Great changes took place in recent time and these changes have a positive impact on the ranking factors. Now let us round up a few ranking factors that Google has given preference for better ranking:

Heading Tags – Heading tags are interpreted by Google since it offers brief information about the underlying document. H1 tag is known as the most important as it detects what the page is about. According to SEO professionals a slight ranking boost is contributed by H1 tag so this is important to use this tag.

Distribution of Internal PageRank – By setting up the internal link structure of a website can offer utmost chances that the user will get any given page quickly. This is very much important for both usability and ranking.

Length of Meta Description – Meta descriptions are important since they can influence users to visit the webpage. Cutoff length of Google for Meta description is different. Generally cutoff length of Meta description is 300 to 325 characters.

Link Anchor Text – The anchor text of a backlink is given importance by Google for the rankings. Google uses this link for determining whether a search result can be relevant for a query. Manipulation of anchor text could lead in a penalty. Penguin algorithm is designed to deal with this type of manipulation. If keywords are stuffed into anchor text, it is considered dangerous in contemporary search engine optimization. So it is recommended to add anchor text which is information, useful and also relevant for the user.

Reliable Backlinks – Links from webpages that are having lots of inbound links can be an amazing impact on rankings. Google has done reevaluation of the links that are having value but the main principle is driving force which should be remembered. It has the objective with backlinks is to decide the possibility to visit your site by somebody.

Stability of Backlinks – According to a patent, Google gives more importance to those links that are being tested. As spam links like sponsored links, “followed” and other non-editorial links are removed.

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